Why does anyone start a business?
Every business is started by a person with a motive, be it financial freedom, creative freedom, building a family dynasty or just making a positive change in the world. Every business begins with the hopes, aspirations and dreams of an entrepreneur. Regardless of the reason, most entrepreneurs start a business doing something they love and know how to do well.
“The reasonable man adapts himself to the world – the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” – George Bernard Shaw
But doing the work of the business is far from doing the work of business. Businesses started with the best products, services and intentions cannot long survive on their founder’s passion alone. A lot more goes into a successful business than just being a master technician. Without a solid foundation, structure and knowledge of business fundamentals, the business is vulnerable and its owner will suffer from frustration, burnout, underperformance, guilt, debt, and ultimately a breakdown of their lives and relationships.
The Missing Ingredient…
There is a basic component missing from the traditional relationship between CPA and client: Education.
Accountants, tax preparers and bookkeepers touch hundreds, even thousands of businesses and in the process receive a wealth of experience in what works and does not work for their clients. But most fail to capitalize on that knowledge and pass it along to their clients. We too are caught up in being practitioners in the work of the business and in doing so, we fall short of our true calling as business advisors. We should be making the world we live in a better place by making businesses better, not just keeping score of their wins and losses and ringing up their tax bills.
And therein lies the genesis of Brown & Company. We are here to make a difference for entrepreneurial small business owners in our community through progressive and innovative service that go above and beyond expectations.